Page 150 - chs-1979

Marketing and Merchandising

The Distributive Education Clubs of
America-otherwise know as Deca-is
an organization whose programs of
leadership and development is de-
signed specifically for students enrolled
in Distributive Education. Chapter ac-
tivities are recognized as a part of the
total educational program because of
their development of leadership abil-
ity, professional attitudes, better citi-
zenship characteristics, and social
growth of the individual. The Dis-
tributive Education Club provides a
world of knowledge on marketing,
management, and merchandising. This
trains students for careers in retailing,
wholesaling, and service areas. The
school store is managed by these am-
bitious students who must complete all
subjects required for graduation, along
with working ·a minimum of fifteen
hours per week.

142/Ciubs