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Lake City, Florida: A Sesquicentennial Tribute (2009) H. Morris Williams, Dr. Kevin M. McCarthy















                                            McCrory’s five-and-ten-cents store


                                     The local McCrory’s five-and-ten-
                              cents store was a downtown fixture from the
                              1930s to the 1960s. Located at 328 North
                              Marion Street, the store had a rulebook (see
                              picture to the right) with 40 rules that each
                              saleslady was expected to study thoroughly and
                              follow strictly. While most of the rules would
                              apply today, there are two exceptions. First,
                              McCrory’s hired only salesladies, no men,
                              except as store managers. Second,
                              “Salesladies, do not make change for any bill
                              larger than $5. If a bill is larger than $5, call a
                              floor person who will secure change for you.”
                              $5 was a lot of money in 1930 during the Great Depression.


                                     Corporation founder and president J.G. McCrorey knew
                              how to save money. He dropped the letter “e” from his own name so
                              he could save money by not paying the cost of the extra letter on store
                              signs! McCrory’s was a fun place to shop. The prices were affordable
                              and the food counter was like a magnet to youngsters. Store employees
                              were always polite and helpful, even though the store could not pay
                              them much in lean economic times. Betty Williams Stoltze and
                              Bonnie Edenfield Joiner, two Lake City ladies, remember working
                              regularly at McCrory’s and never made as much as $3—PER DAY!
                              Yet, they were thankful just to have a job. Back then, the McCrory’s
                              block was filled with solid businesses that anchored part of downtown
                              Lake City, for example the State Exchange Bank, The Lovely Shop,

                              The Diana Shop, Bohrman’s dry goods store, and either the Wilson
                              or Gregory Hotel. None of those businesses exist today, but all served
                              our town well during their existence.

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